I think these two gentleman in the recent anti-bike/anti-transit/anti-scooter bit of dreck from BMW should be re-appropriated as icons of the new everyday bicycling culture. Perhaps the ad folks should have dressed them a bit more shabbily, because I certainly don’t see what problem they’re trying to convey.
Image: Screen shot from YouTube video.
August 29, 2008 at 8:11 pm
That makes no sense whatsoever – those gentlemen look like any well turned out businessmen cycling to work in Amsterdam or Copenhagen, or even some cabinet ministers!
August 29, 2008 at 9:12 pm
Indeed! If you can look this good on a bike, why drive?
August 30, 2008 at 1:39 pm
I can’t see how can TED accept continuing to be sponsored by an auto maker.
And indeed, they look great and even better on a bike! That would be an impossible picture around here (PT, weather, culture) for now, but it is an every day picture in more advanced places like those referred to by Maria.
Cheers!